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Client:
Motorola

Purpose / Goal:
Reliable Strategies (RS) was hired by CWNP to build an advertising program for their successful e-newsletter publication. After strategically building out the program, RS, working with CWNP, was able to attract fortune 500 advertisers like Motorola. This particular campaign promoted a healthcare webinar with the purpose of lead generation. The creative was provided by Motorola and sent out by RS through its email engine.

Result:
Due to the continued success of Motorola's email advertisements managed by RS through CWNP and their e-newsletter, Motorola continues to spend tremendous advertising dollars. Within the first 24 months of the CWNP advertising program being in place, Motorola has spent over $160K in advertising. Now that's reliable.

Testimonial:
"I have worked with Reliable Strategies through CWNP for over two years and they always deliver exceptional service with a keen eye on driving measurable results. They always look out for our best interest by coaching us on campaign strategies that best resonate with the target audience, while making sure to meet or exceed our desired goals. CWNP / Reliable Strategies fully understands email marketing and advertising." – Kris Olsen, Marketing, Enterprise Mobility Solutions, Motorola

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Client:
CWNP Bi-Weekly eNewsletter

Purpose / Goal:
CWNP hired Reliable Strategies (RS) as its email marketing agency to handle all strategic email marketing for their business. The goals around CWNP's email program were multi-faceted:

1. To maintain and enhance the professionalism and engagement of the bi-weekly eNewsletter in order to help solidify and increase the brand within the industry;
    
2. To increase the subscriber base and ultimately the opportunity for enhanced lead generation and marketing initiatives for the future;
    
3. To increase advertising revenue around the ad program that Reliable Strategies had already successfully conceived and established;
    
4. And finally, to generate more sales leads for both internal and channel partner training.

Results:
Before RS was hired as the email marketing agency for CWNP, RS approached CWNP in early 2007 to propose the creation of an advertising program and online publication for the quality content which they were already providing through both their email program and on their website. In only two years, RS has generated over $500K in advertising revenue for CWNP with even more revenue already slated. This new line of revenue has quickly become one of the company's most profitable income streams and has attracted Fortune 500 advertisers like Motorola in addition to dozens of other high-tech companies. After the success of the advertising program, RS was hired by CWNP as their email marketing agency handling both company marketing and advertising initiatives. In addition to turnkey strategic management of the email program, CWNP's email subscriber base increased by 205% or from 62K to 127K in less than two years. This was accomplished by implementing list growth strategies and redesigning the newsletter format to provide both industry and company news and resources that provided true value to their subscriber base. Now that's reliable.

Testimonial:
"Through Tommy Edwy and Reliable Strategies, CWNP successfully established the CWNP eNewsletter advertising program, now boasting more than 100,000 opt-in subscribers. Tommy has a remarkable mind and aptitude for the latest trends in electronic web marketing." - Kevin Sandlin, CEO, CWNP

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Client:
CWNP (sponsored by Meru Networks)

Purpose / Goal:
Meru Networks sponsored a six-city educational roadshow that was conceived, sold and marketed by Reliable Strategies (RS) through the CWNP email subscriber base. The goal of the roadshow was to generate a minimum of 70 registrations or leads for each of the six cities. RS strategically planned and executed a three-tier email drip campaign that leveraged behavioral data to determine city-specific interests of each engaged subscriber, which was then subsequently used to target specific marketing messages based on their city of interest.

Result:
The overall results of the roadshow for the sponsor Meru Networks were remarkable. Through a strategic drip campaign, RS was able to beat the advertiser's goals by 173% and acquire a grand total of 726 total registrations (extremely qualified leads), or 121 average registrations per city. That is 51 additional qualified leads per city over Meru Networks' goal of 70 leads per city. One lead for this sponsor could generate thousands -- if not tens of thousands -- of potential revenue. Multiply that by 726 participants and calculate the potential revenues from this one successful campaign. Now that's reliable.

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Client:
AirTight Networks

Purpose / Goal:
Through the CWNP Advertising Program, AirTight Networks worked with Reliable Strategies (RS) with the primary goal of collecting quality leads for their successful suite of enterprise wireless solutions. Due to limited resources and complete understanding of the target audience, they were not quite sure how to best structure and execute a strategic campaign to help reach or exceed their goal of acquiring 70 qualified leads.

Result:
Based on AirTight's goals, RS began researching and analyzing behavioral data derived from the subscriber base they were looking at targeting. Strategically matching subscribers' behavioral interests with the products and services AirTight offered, RS recommended leveraging a particular whitepaper around wireless security that was sure to resonate with the target audience. Following the selection of the appropriate electronic asset, RS worked to create an integrated campaign around a dedicated HTML email, various animated banners and a landing page with compelling and professional creative. When the campaign launched, the whitepaper downloads started pouring in and within two weeks, we had collected over 200 qualified leads. That's 185% greater than the client's initial goal. Now that's reliable.

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Client:
Jazzoo Atlanta 2009

Purpose / Goal:
Jazzoo is an annual charity event for Zoo Atlanta where all proceeds go to help support and rebuild the zoo. This email campaign was segmented and sent to only 98 subscribers who attended and purchased online tickets for the event last year. The sole purpose of this campaign was to remind them of the upcoming event date and to get some early ticket sales by including a strategic special discount offer on tickets if they were to buy early.

Result:
Within 12 hours of sending the message, the Zoo sold 10 tickets totaling $750, with an open rate of 42% and a click rate of 4.1%. The average open rate for non-profit emails is 22%, which means this mailing nearly doubled the industry average for open rates. Now that's reliable.

Testimonial:
"It is interesting to hear that you sent that email out this morning. We have sold $1000 in tickets online just this morning. Apparently it worked!" - Michael Anderson, Director of Annual Giving, Zoo Atlanta

"Working with Reliable Strategies was not only a great experience; it made all the difference in our event being a success. Their hard work and strategic plan resulted in increased exposure for the event that generated 224% more ticket sales over the prior year. We are looking forward to working with them again next year!" – Michael Anderson, Director of Annual Giving, Zoo Atlanta