Last year freight logistics company FreightCenter.com catered to both b-to-b and b-to-c customers. However, the customer split was uneven: 70% of its clients were consumers...

E-mail paves the way for the most effective lead-generation campaigns.

Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least...

Everyone is crunched for time and facing a bulging inbox. Marketers can respond to this challenge by being concise and compelling in their e-mail marketing...

You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain...

The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit...

Earlier this week, Marc Haseltine, manager of e-mail marketing at the National Geographic Society, told me about some new social media initiatives the organization is...

The efficacy of e-mail advertising is one of the most polarizing debates in modern marketing.

Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which in turn drives ad revenues. The site's...