Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative...

Marketers that engage in segmentation often rely on recipients' self-reported profile data to determine the appropriate messaging tone.

E-mail marketing can be an inexpensive and easy way to do international prospecting, assuming you have a product or service that can be sold internationally...

The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.

Brand loyalty and customer engagement are at an all-time low as more companies are vying for attention in an increasingly crowded and competitive landscape.

Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card...

Given that e-mail is the choice form of communication for many consumers, it's no surprise that its influence on offline sales, brand advocacy and discovery...

The USA World Cup Bid Committee launched an e-mail marketing campaign July 1 utilizing the newfound star power of soccer player Landon Donovan. The group's...

Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which in turn drives ad revenues. The site's...