Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in...

Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of...

A/B testing is one of the easiest things marketers can do to boost the effectiveness of their e-mail marketing programs, but itand#8217;s still something that...

Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on e-mail...

Including a video in your e-mail campaign is a smart thing to do.

Webinars can be a smart way to help people learn more about your company or brand, and e-mail marketing is one of the best ways...

Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American...

The social nature of the Internet is changing e-mail marketing for the better. The old mentality: "Just send it; it's cheap." The result: High subscriber...

The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will...

Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while...